5 tips to boost the visibility & SEO of your LinkedIn

5 tips to boost the visibility & SEO of your LinkedIn - Blog Gamechanger Luxembourg

Naturally, it is important that you are found on LinkedIn according to your field of work, but it is even more important that you are found on Google thanks to LinkedIn. For the record, LinkedIn is in the top 5 sites that Google indexes (YouTube, Wikipedia, Facebook, Twitter and LinkedIn), a power that we need to leverage.

Before we continue, it is fundamental that you know the keywords of your business and industry. Feel free to visit the LinkedIn Profile of the professionals in your industry. Looking for a job description in your field is a great way to spot the keywords, too.

These tips will boost the visibility of your LinkedIn Profile

1) Name all the images you upload on LinkedIn as your headshot, banner and images

The Google search engine for images is powerful. Before you upload your photo to LinkedIn – don’t simply give it your name, but include primary keywords or phrases people are using to find your products and services.

2) Include keywords and phrases in your headline, summary and job description

While you may think this is a no brainer, I am surprised by how many people just have their title and company name in the headline. Make sure your headline, summary and job description talk mention the value you bring and that should always include those search terms as well.

3) Add specific skills to the skills section

Because this section was created for recruiters to find candidates with specific skills, it is highly indexed by Google. Keep the key skills in the top three of the list, as that is how many appear in your profile without having to click on “see more”. In addition, pad out your endorsements by asking your co-workers and network to endorse you.

4) Use the keywords and phrases in your articles/Pulse publications

Pulse is LinkedIn’s blogging platform and because it is LinkedIn and Content – Google loves this section. Label your images and be sure to get the phrases in. As for me “LinkedIn SEO tips” would be ideal for this post!

5) Name images and upload them to your newsfeed

While this won’t necessarily lead them to your profile, those images will be found. So tag them with your handle, name and/or logo so you get the credit. While being found passively isn’t all that matters when it comes to social media, it certainly is nice when it happens. Maximise your LinkedIn SEO and be found by the buyers who are looking for your products and services!

Short and Sweet Headlines are Best!

Hello there,
My mission is to facilitate the connection between individuals and companies in a challenging job market. After an in-house experience within a private bank, I changed career and specialised into recruiting in finance, IT and tech.
This blog is the opportunity to share my thoughts about the changing job market.
Feel free to stay connected and have a chat with me!

Stéphane Brun

Hello there,
My mission is to facilitate the connection between individuals and companies in a challenging job market. After an in-house experience within a private bank, I changed career and specialised into recruiting in finance, IT and tech.
This blog is the opportunity to share my thoughts about the changing job market.
Feel free to stay connected and have a chat with me!


Stéphane Brun


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