Naturally, it is important that you are found on LinkedIn for what you do, but it is even more important that you are found on Google thanks to LinkedIn. For the record, LinkedIn is in the top 5 sites that Google indexes (YouTube, Wikipedia, Facebook, Twitter and LinkedIn), a power that we need to leverage.
Before we continue, it is fondamental that you know the keywords of your business and industry. Feel free to visit the Linkedin Profile of the professionals of your industry. Looking for job description in your field is a great way to spot the keywords, too.
Use these tricks to boost your Linkedin Profile
#1 Name all the images you upload on Linkedin as your headshot, banner and images
The Google search engine for images is strong. Before you upload your photo to LinkedIn – don’t simply name it your name, but include primary keywords or phrases people are using to find your products and services.
#2 Include Keywords and Phrases in Your Headline, Summary and Job Description
While you may think this is a no brainer, I am surprised how many people just have their title and company name in the headline. Make sure your headline, summary and job description talk about the value you bring and that should always include those search terms as well.
#3 Add specific skills to the skills section
Because this section was created for recruiters to find candidates with specific skills, it is highly indexed by Google. Keep the key skills in the tip 3 of the list, as that is how many appear in your profile without having to click on “see more”. In addition, pad your endorsements by asking your co-workers and network to endorse you.
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#4 Use The Keywords and Phrases in Your Pulse Publications
Pulse is LinkedIn’s blogging platform and because it is LinkedIn and Content – Google loves this section. Label your images and be sure to get the phrases in. Like for me “LinkedIn SEO tips” would be ideal for this post!
#5 Name Images and Upload Them to Your Newsfeed
While this won’t necessarily lead them to your profile, those images will be found. So tag them with your handle, name and/or logo so you get the credit.
While being passively found isn’t all that matters when it comes to social, it certainly is nice when it happens. Maximize your LinkedIn SEO and get found by the buyers who are looking for your products and services!
Passionate by the recruitment industry, I am always ready to discuss about the fundamentals and the best practices of the profession. If you are representing a company or an individual, feel free to contact me and we will have a chat!